Our story

The story of Feliz Domingo began with a simple desire to offer distinctive, handmade alternatives to mass-produced accessories. Our collections are created with curious, fashion-forward women in mind, who have a strong sense of individuality. We believe that jewelry should be more than just an accessory; it should be a an extension of your story and a reflection of who you are. Therefore, we aim to create versatile pieces that spark joy and allow you to easily make a statement with your style.

Every piece is designed with a lot of love, and handcrafted using only the finest materials and attention to detail. All materials, colors and styles are carefully curated to cater those who seek something truly unique.

Our mission

Our mission is to empower women to express their authenticity, embrace their flaws and dare to be different. We invite you to join us on this journey, and explore our collection of feminine, yet playful designs that will make you stand out from the crowd. Feel free to experiment and mix and match our items in a way that creates a unique and personalized look, because let’s be honest: life’s too short to wear boring jewellery.

Behind the name

Feliz Domingo means ‘Happy Sunday’ in Spanish (our Dutch founder Leonie lives in Valencia). The name was thoughtfully chosen to embody the essence of our brand. Sunday, often considered the most pleasant day of the week, reminds us of a relaxed and carefree mindset, without worries. This aligns perfectly with the feeling we want our customers to have when wearing our jewelry. Just like Sundays, our designs evoke a sense of happiness, playfulness and positive energy. 

Together with you, we would love to celebrate life’s little pleasures and enjoy every moment in style and with a positive attitude, as if it were always Sunday.

Becoming a reseller

With love, Leonie